Rebranding

As last year's seniors enter their colleges this fall, it provides the classic opportunity to rebrand themselves. Not that people need to, but it is a rare opportunity in life to attempt some kind of wholesale change.  Most change is incremental.

Here you can see examples of both:

AP Physics 1 & 2 splitting into AP Physics 1 and AP Physics 2.  Next, a new edition with substantial updates for both (you can see remnants of this with all the sticky notes still on my old copies).  

Under those books is the recently published Physics the Easy Way.  Barrons has rebranded this entire line of books to "360 Study Guides".  I joked that I wanted to email my editor that I would have preferred "2 Pi Study Guides" but not everyone appreciates nerd humor.