Sunday, January 23, 2011

Red on the Outside, Gray on the Inside

Long ago, I learned that hamburger meat (and other 'red' meats) were only red because they had been exposed to air.  Obviously, it preserves better if  you keep it air tight - but customers expect their 'red' meat to be red and so the butchers purposefully expose the meat to the air so the outside is red! 

I hadn't thought about this for years but mentioned it casually at the dinner table the other night and everyone thought I was crazy.  So I checked, and it's true (references here and here)! 

What a crazy world we live in, huh?  It's all about appearances: from the face we present to the world right down to the meat in the grocery store.  Style over substance every time! 

I want to open a grocery store chain called "Ugly, Safe & Tasty" - how's that for a new marketing angle?

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